The Art of Small Business Survival is a FREE monthly business seminar series available to business owners, managers, entrepreneurs, and staff members. Our seminars cover a wide-variety of topics with hand-selected industry professionals aimed at providing local businesses with the knowledge and skills needed to succeed in an increasingly competitive and changing marketplace. The seminar series is presented in partnership with the City of Pasadena, Foothill Workforce Investment Board, and the Pasadena Chamber of Commerce. Seminars take place on the 2nd Tuesday of the month from 8:00 – 10:00 am at the Ability First facilities at 201 South Kinneloa.Business Resources FairTuesday, September 10thThinking about starting a business? Looking to expand your business? Here’s a great place to start! Our goal of this first seminar is to connect you with the information you need to start and run a successful business. Many of the local service providers will be on hand to share their products and/or services and to answer any questions you may have. You don’t want to miss this session. Guest speakers will include:
Business Plan BasicsOctober 8thA business plan is an essential roadmap for business success. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues. This session will discuss the importance of a business plan and what you need to get your plan started. Learn now how to create the best business plan that will not only assist you in financing your company, but it will assist you in setting the game plan to ensure your success in the future. This session is a must attend for any one serious about their business and who may need funding. Starting Your Business-The First 100 DaysNovember 12thStarting your own business can be an exciting and rewarding experience. But, becoming a successful entrepreneur requires thorough planning, creativity and hard work. It also involves planning, making key financial decisions and completing a series of legal activities. Join us as our friends from SCORE share some basic steps to help you plan, prepare and manage your business.Getting the Word Out: Marketing Basics December 10th Marketing is possibly the most important activity a business can partake in. It is the one activity that most directly affects the amount of recognition and the level of profitability. Good marketing is essential for any small business to achieve its full potential. It is easy to think of marketing as merely placing ads. Small businesses must take a more creative and coordinated approach to marketing since limited budgets don't permit spending large amounts on national TV commercials, aggressive ad campaigns, etc. This session plans to address the following: Why is marketing important? How do you market your small business to the "right" customer? Where can you market your small business? Is it necessary to create a "marketing plan"? Are you avoiding the common marketing pitfalls? Join us for this very informative session.
To register, please to the website listed below:www.eventbrite.com/org/4523966633
Please contact Ruth Martinez-Baenen should you have any questions regarding the seminars. She can be reached at email@example.com or (626) 744-7351