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Office of the City Manager

  • Why Start a Business in Pasadena?

    Home to institutes of scientific discovery  such as Caltech & NASA’s Jet Propulsion Laboratory, as well as leaders at the forefront of creative design (Art Center College of Design), Pasadena is truly "A City to satisfy both sides of your brain."

    Although Pasadena is best known as the host of the annual Tournament of Roses Parade and Rose Bowl football game, the City also boasts numerous cultural amenities, fine restaurants, top retailers, and major corporations that help Pasadena live up to the true meaning of its name—the Crown of the Valley.

    For residents, all of this means that one can enjoy a quality of life that is second to none—natural scenic beauty, a vibrant cultural and academic environment, and lively nightlife in an architecturally rich setting.

    For businesses, Pasadena offers an ideal environment for success—a central location with immediate freeway and airway access; a built-in, high quality client base; and world class amenities.

    With all that Pasadena has to offer, what are you waiting for?