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Pasadena In Focus
January - February 2010

It’s Almost Time for the Big Count

 Brookside Park. Schools. Health Care. Emergency rescue. Colorado Boulevard. One-Stop Career Center. Affordable housing.

They all stand to receive extra funding if Pasadena achieves a complete count during the 2010 U.S. Census. This federally mandated nationwide tally takes place just once every 10 years so it literally pays to do it right the first time!

In March the U.S. Census Bureau will deliver or mail questionnaires to every household in the nation. The head of each Pasadena household is encouraged to fill out the short form and return it to the Census Bureau no later than April 1, 2010.

If you fill it out by the deadline no one will come to your door. However, if you lose it or wait too long, Census workers will call you or knock on your door and help you complete the form. That’s the only way we can be sure every last resident is counted. By law, the Census Bureau cannot share your information with anyone, including other federal agencies and law enforcement. Your identity is safe and your data is confidential.

The form is 10 questions, takes 10 minutes and represents 10 years of funding for vital programs – 10/10/10.

Why is it so important? When all residents fill it out and mail it back, Pasadena can receive the maximum share of federal funds for roads, schools, health, social services and economic stimulus. Businesses also use the data to help find the right markets for their goods and services. Additionally, if the California count falls short, our residents could lose congressional representation.

Be counted! It’s easy – and it’s important for all of us. For more information or to volunteer, call 744-7696 or email grobinson@cityofpasadena.net.