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Pasadena In Focus
Pasadena In Focus Jul-Aug 2013

Innovate Pasadena Begins!

InnovateBusiness, education, tech leaders, entrepreneurs, investors and City officials are merging their strengths to promote Pasadena as a center of innovation for technology and design in California through a new, collaborative effort called INNOVATE PASADENA, www.innovatepasadena.org.

What began as an informal idea in late 2012 about how the private sector could bolster the local economy, INNOVATE PASADENA (IP) has now emerged as a group led by an executive board of directors from Art Center College of Design, Caltech, City of Pasadena, The Design Accelerator, Idealab, Materia, Pasadena Angels, Rexter and other companies. Co-chairs are IP founders Andy Wilson and Mike Giardello.

The group will promote local opportunities, share resources and foster connections between local institutions, businesses and investors. The first step was a huge kick-off celebration June 27 for about 700 people from Pasadena’s tech, business, education and design communities.

“As a serial tech entrepreneur and Pasadena resident, I couldn’t be more excited to help breathe new economic life into our city that has such a rich tech and design legacy,” said Wilson. “I know Pasadena has the infrastructure to become a leading innovation community, so we created INNOVATE PASADENA to get organized and activated.”

Giardello said Materia, a Caltech spinoff, has made Pasadena its home and has benefitted from its ongoing relationship with Caltech and the City. “IP will provide the additional structure and support needed to accelerate innovation within and between the world-class institutions in our own backyard,” he said.